What is aversive therapy?

People take drugs and drink not because it is good for them, or because it helps make them richer. On the contrary, gradually losing control over their own lives, alone with their broken bodies, they come to understand that not all is as it should be.

- So just why do they do it then?

They have to, they have no choice, because they have developed the habit of relaxing in this way, and in this way finding joy. It is then that they come to associate the substance with pleasure, with a pleasant high.

- But what if one were to ‘rob’ the substance of its pleasant associations?

- What if one were to replace it with negative associations?

The specialists at Dr. Vorobiev’s clinic are capable of changing the way a person reacts to substances. Instead of comfort and pleasure, a person now receives just the opposite. The smell and taste of alcohol, once pleasant now cause a person to experience horror. The person’s heart-rate increases, it becomes hard to breathe, they break out into a cold sweat, and feel the desire to vomit. These highly unpleasant reactions then lead to a hatred of the previously loved substance. The person comes to reject the substance, transforming into a confirmed advocate of sobriety.

Aversion therapy transforms indifference into horror and disgust. This gives our patients more certainty in the future, protecting them from possible relapses.



After treatment patients tend to say things like,

‘Now there is no doubt I’ll stay sober’

‘There’s no way I’m going back to how I was before’

‘It’s as if I’ve been born again! Now I’ve been given a second chance. Thank you for everything!’